Dense jungles, tiny nurseries, math that merges with chemistry and magic — India’s newest toy startups are succeeding at learning made fun, and they’ve seen a boom in the pandemic.
Tamilselvan, 36, an entrepreneur, co-founded Ariro with his wife Nisha Vasanth, 30, a Montessori teacher, two years after their daughter Nakshatra was born. She was their inspiration. When Nakshatra developed a reaction to plastic toys as a baby, the couple tried to find wooden alternatives, but few were locally available. “So we decided to make some,” Tamilselvan says.