Our Story

 TEAM

 

Vasanth
Founder/ Growth Manager

With a  Masters in social work and work experience on various projects. He has a venture of his own for the last 10 years (Innovasia Media Solutions) and started Ariro as a second venture out of passion for creating something for children. 

Nisha
Co-Founder/ Ideator

A passionate and trained Montessorian who worked as a Montessori elementary teacher for 3  years. A hands on mother bringing in the experience to the designing process. 

Nithya Ramachandran
Toy Curator 

A passionate montessorian trained in 0 to 3, 3-6 diploma from Association Montessori Internationale and An early years educator.

Thomas Williams
Head - Digital

22 Years of Experience in IT In Design and Development including E-Commerce.

Shreya Anand
Digital Marketing Manager

A trained digital marketing strategist with 4 years of knowledge and experience in the field.

Ramya
Exec-Client Service

M.E graduate but loves to coordinate and speak to new people.

Kanteeban 
Quality Control

A commerce graduate trained as  a production coordinator. Has an eye for detail.

Jeya Lakshmi   
Exec-Order Processing

She has learned the skills of meticulous packing ensuring the safety of our toys through transit. 

Prasanth
Support Staff

A support staff good at running around and getting the job done.

 

Vision : To be every child’s first toy

Misson : To create simple, safe and purposeful play



Ariro was born alongside the birth of our baby. We the co-founders, Nisha (A Montessori teacher) and Vasanth (an Entrepreneur), had our baby girl in the year 2016. We always had an inclination towards giving her a very Montessori environment for her development. It started with making homemade mobiles that she could look at.

As days passed by, when she was about three months old, she was diagnosed with a skin condition called atopic dermatitis. Her skin had its weird way of reacting with everything around the environment flaring rashes all over her body. As she started moving and touching objects we had to extremely selective and cautious. When she was about four months old we discovered she was reacting towards plastic substances. Hence we scrutinized more and stuck only with wooden toys.

When we were in dire need of wooden teethers we found the market had limited options and most of the teethers were being imported. So we started making our own with the help of our carpenter. We used Neem wood to make her teethers. We realized all our friends who were parents adored this concept and asked us to make more for their little ones too. Slowly our daughter grew and so were her need for new toys.

We always look for toys that were minimal and with a purpose. Overwhelming toys confuses the child and are nothing but a decorative in most households. When we were casually talking about the need for more meaningful toys in our country, vasanth came up with this thought “instead of just complaining what we lag why we don’t start our own brand”. This sounded interesting at the same time very responsible.

We started researching extensively, travelling across the globe. We went to places like France and Indonesia, analyzing the kind of toys found in each of these places. Beijing also conducts a huge toy expo where a lot of players from this sector set up their stalls. Visiting here also helped us gauge how developed the toy manufacturing sector was in terms of wooden toys. It was there we realized that there was a huge gap in what the Indian toy market had to offer. Upon our return we started to look at villages in India with local artisans making wooden toys.

We found several artisans who had the skill set but lacked the market knowledge. We trained them to manufacture our designs and provided them the raw materials. Once the quality was satisfactory for us we hit the market. We launched Ariro in April 18. We tested the waters with few SKU’s and the results were motivating. We gradually expanded and are now available in over 20 different platforms.